Get More Sales by Improving Your Writing (Part 1- Stop Waffling)

Nowadays, the internet is filled with countless commercials, outreach messages, blog posts, email marketing campaigns, and more.

You’ll often notice people waffling in their content—no clear message, no direct point, just beating around the bush with endless blah blah blah.

But what exactly is waffling? This term describes writing that meanders and adds unnecessary words without providing value.

Waffling will drive your sales about as well as a cat drives a car—chaos is inevitable.

You may be wondering, why does waffling hurt sales?

It has the opposite effect you might expect. Adding unnecessary words doesn’t make you a smarter or better writer. Instead, it weakens your articles, blog posts, and other content, making them harder to digest and confusing for readers.

That’s why readers don’t pay attention to your products. If they have to sift through filler, they lose interest because it’s booooring.

It’s like that scene in The Matrix where Neo is bombarded with streams of code—except this time, it’s your audience wading through endless words, dodging filler left and right, just trying to find the message. They’re not fighting Agents; they’re fighting their own impatience as your words pile up like bricks, burying your offer or call to action in the rubble.

In this fast-paced world, people crave quick and digestible information.

How to Identify Waffling

Here are a few red flags to look for in your content:

• Long Sentences: If a sentence stretches over two lines, it’s likely too long. Break it into smaller, more manageable parts.

• Redundant Phrases: Are you saying the same thing twice in different ways? For example, “in order to” can often be shortened to just “to.”

• Unclear Language: Words like “really,” “very,” or “actually” can often be removed without changing the sentence’s meaning.

  
  

Tips to Stop Waffling

Now that you know how to identify waffling, here are some tips to improve your messages:

1. Start with a Clear Purpose: Before you begin writing, sit down and think about what you want your audience to understand or do. Stick to this purpose and trim anything that doesn’t add value.

2. Use Active Voice: Passive voice tends to add unnecessary words. Instead of saying, “The product was developed by our team,” say, “Our team developed the product.” You’ll notice a difference—both sentences convey the same meaning, but one is more concise.

3. Cut the Fluff: Once you’ve written your draft, go through it a couple of times, and remove words or phrases that don’t add value. Aim for clarity and precision.

4. Be Direct: Instead of beating around the bush, get to the point. For example, instead of saying, “In order to get the most out of our service, you should consider trying our premium package,” say, “Try our premium package for maximum results.”

Benefits of Concise Writing

1. Increased Engagement: Readers are more likely to stay engaged when your writing is to the point.

2. Clearer Communication: A focused message is easier for your audience to understand, which means they’re more likely to respond positively.

3. Stronger Calls to Action: Without extra fluff, your call to action stands out, encouraging readers to take the next step.

Talk soon,

Danilo

P.S. Struggling to make your message clear and compelling? Don’t let waffling hold back your sales. We specialize in helping brands streamline their messaging for maximum impact. Let’s cut through the noise and make your content powerful, direct, and unforgettable.

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