Get More Sales by Improving Your Writing (Part 2 - Crafting Headlines That Convert)

Content is everywhere, and you might be an excellent writer, producing top-notch emails, blogs, or articles. But if your headline doesn’t grab attention, everything else falls apart.

Did you know that 80% of people read only the headline, and just 20% continue to the rest? This is known as the '80/20 principle.

A strong headline is essential in your arsenal for all-out-war, because with strong headline it’s easier to grab attention, engage your audience, and ultimately increase sales.

When we make all this clear why this is important, for now buckle up and we are about to start!!!!

Know Your Audience

Before we even start crafting our headline, we need to take “inside scoop” of our audience. What solutions are they looking for? What are their pain points?

These all matters, if you care ---- it leads to better results!So with our crafts-man-ship we can tailor our headlines to their needs, sparking curiosity—what’s behind the curtain?

For instance:

“Ready to Grow?”

“How to Grow Your Online Sales by 20% in 30 Days”

Both headlines use the idea of growth, but the second one is much more powerful because it's specific and outcome-driven.

It not only promises a tangible benefit—growing online sales by 20%—but also provides a clear timeline of 30 days.

This makes the headline more enticing and actionable, giving the reader a reason to click and learn more. Specificity often grabs attention more effectively than vague promises  

2. Be Clear, Not Clever

While clever headlines might seem like a great way to stand out, clarity is what really gets the job done.

Readers should know right away what the content is about and why it matters to them. If your headline leaves them scratching their heads, they’ll keep scrolling.

Instance:

Weak headline: “Ready to Grow?”

Strong headline: “How to Boost Your Online Sales by 20% in 30 Days (Without Growing a Beard)”

3. Use Numbers and Data

Headlines with specific numbers tend to perform better because they promise clear, measurable results. Plus, they give the reader a sense of structure, so they know exactly what to expect.

Case in point:

Weak headline: "How to Write Better"

Strong headline: "7 Writing Tips That Will Instantly Improve Your Sales Copy (Without a Degree in English)"

4.Incorporate Power Words

Words have impact on people……. But if you use power words like “proven,” guaranteed,” and “exclusive”, imagine these like emotionally supercharged bullets that can increase effectiveness of your headlines by creating urgency or high value.

Why do they work? Simple. People respond to emotions. If your headline can spark curiosity or a sense of urgency, you’re already halfway to a click. 💥

Instance:

Weak headline: “Tips to improve Your Ads”

(Yawn. Who doesn’t have tips these days?)

Strong example: “Proven Tips to Supercharge Your Ads and Boost Conversions”

(Now we’re talking! That sounds like something I need to read.)

5. Ask Questions

Adding a question to your headline? It’s a game-changer. Questions spark curiosity, and let’s be honest—people are naturally nosy. We need to know what’s behind the curtain!

But here’s the catch: your headline needs to tackle a real problem your audience faces.

That’s what pulls them in.

Instance:

“Are You Missing Out on Sales Because of Poor Copy?”

6. Create a Sense of Urgency   

Ever notice how some headlines make you feel like you need to read them right now? That’s the magic of time-sensitive language—phrases like “Don’t Miss Out,” “Limited Time Offer,” or “Act Now.” They tell readers, "This is important, and it won’t wait."

By adding urgency, you’re motivating your audience to take action immediately, no procrastinating allowed!

For instance:

· Weak headline: “Improve Your Marketing Over Time”

(Sure, sounds nice... maybe I’ll check it out... eventually.)

· Strong headline: “Act Now: 3 Marketing Tips That Can Double Your Sales This Month”

(Okay, now I’m interested—who doesn’t want those results this month?)

See the difference? With a bit of urgency, your headline goes from a nice-to-read to a must-read. Next time you craft a headline, try sprinkling in some urgency—it might be just the push your readers need.

7. Test and Optimize

No matter how catchy your headline sounds, testing is key. The truth is, what you think will work and what actually drives clicks or conversions can be surprisingly different. This is where A/B testing comes in.

By testing different versions of your headlines, you can find the one that truly resonates with your audience. Tools like Google Optimize or Facebook Ads Manager make it easy to track performance and see which headline drives the most action.

Because at the end of the day, even the best-crafted headline might need a little tweaking to get that click. So don’t just guess—test!

Talk soon,

Danilo

P.S. Ready to make your headlines work harder for you?

 If your current strategy isn’t getting the clicks or sales you want, let’s chat! I'll take a closer look at your business and work with you on a strategy to strengthen your messaging, making your headlines and content truly irresistible.

If we’re a good fit, I’ll develop a custom approach to improve your conversions.

If not, you’ll still walk away with actionable insights—no pressure, no sales gimmicks.

Sound good? Book a free marketing analysis here: www.victorianex.com/freemarketinganalysis.